Rebranding project for Skechers. Transforming them into a stylish, high performance, sport footwear brand for Gen Zs and Millennials.
The concept was "high voltage performance" and was based around the idea of electricity and giving a boost of energy to your performance. The name is closely linked to this concept and the logo incorporates a lightning bolt in the negative space of the V and the A. The electric green colour was chosen to fit this idea and there was a focus on carrying a high energy and dynamic aesthetic throughout the rollout for the brand.
